Philip Morris International is undergoing an important transformation. Through interactive screens, holograms and virtual reality we shall show how, from what was just an idea, PMI developed groundbreaking technologies to replace cigarettes.

We’ve set a new course for our company. There is no going back.

Dominique Leroux, CEO Philip Morris Switzerland

Why we join

In changing times you can always choose to do nothing. We’ve decided to step up to the challenge. Thanks to the imagination and perseverance of thousands of people at Philip Morris International, we have developed breakthrough products that are smoke-free and potentially less harmful than cigarettes. We wish to share this experience.

To the website

All events by this organisation


Our transformation explained with virtual reality

Zurich, main station

Work 4.0


03.09.2019, 08:00 - 19.00

Philip Morris International SA